[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tvb1.cz\/pest-analyza\/#Article","mainEntityOfPage":"https:\/\/www.tvb1.cz\/pest-analyza\/","headline":"PEST anal\u00fdza","name":"PEST anal\u00fdza","description":"PEST anal\u00fdza zkoum\u00e1 vn\u011bj\u0161\u00ed prost\u0159ed\u00ed podniku a faktory, kter\u00e9 podnik ovliv\u0148uj\u00ed. PEST tvo\u0159\u00ed zkratku nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f. P \u2013 Politick\u00e9 prost\u0159ed\u00edE \u2013 Ekonomick\u00e9 prost\u0159ed\u00edS \u2013 Soci\u00e1ln\u00ed","datePublished":"2023-04-27","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.tvb1.cz\/author\/#Person","name":"tvb1.cz\n","url":"https:\/\/www.tvb1.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tvb1.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.tvb1.cz\/pest-analyza\/","about":["Podnik\u00e1n\u00ed"],"wordCount":389,"articleBody":"PEST anal\u00fdza zkoum\u00e1 vn\u011bj\u0161\u00ed prost\u0159ed\u00ed podniku a faktory, kter\u00e9 podnik ovliv\u0148uj\u00ed. PEST tvo\u0159\u00ed zkratku nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f.P \u2013 Politick\u00e9 prost\u0159ed\u00edE \u2013 Ekonomick\u00e9 prost\u0159ed\u00edS \u2013 Soci\u00e1ln\u00ed prost\u0159ed\u00edT \u2013 Technologick\u00e9 prost\u0159ed\u00edMezi politick\u00e9 vlivy lze za\u0159adit politickou stabilitu, \u010dlenstv\u00ed zem\u011b EU, OSN a dal\u0161\u00edch politick\u00fdch organizac\u00edch. Hlavn\u00ed faktory, kter\u00e9 je pot\u0159eba sledovat jsou vl\u00e1dn\u00ed omezen\u00ed, kter\u00e1 p\u0159edstavuj\u00ed nap\u0159\u00edklad da\u0148ov\u00e9 z\u00e1kony, cenovou politiku, ochranu \u017eivotn\u00edho prost\u0159ed\u00ed a dal\u0161\u00ed. Dal\u0161\u00edm nem\u00e9n\u011b d\u016fle\u017eit\u00fdm faktorem jsou legislativn\u00ed omezen\u00ed \u2013 z\u00e1kony, vyhl\u00e1\u0161ky a jin\u00e1 na\u0159\u00edzen\u00ed, kter\u00e1 ur\u010duj\u00ed prostor pro podnik\u00e1n\u00ed nebo upravuj\u00ed samotn\u00e9 podnik\u00e1n\u00ed. Zejm\u00e9na z\u00e1kony se neust\u00e1le m\u011bn\u00ed a dopl\u0148uj\u00ed, proto je d\u016fle\u017eit\u00e9 je pr\u016fb\u011b\u017en\u011b sledovat.Co se t\u00fd\u010de ekonomick\u00fdch faktor\u016f, podnik nejv\u00edce ovliv\u0148uje v\u00fdvoj makroekonomick\u00fdch trend\u016f. Mezi indik\u00e1tory makroekonomick\u00e9ho prost\u0159ed\u00ed pat\u0159\u00ed zejm\u00e9na m\u00edra ekonomick\u00e9ho r\u016fstu, \u00farokov\u00e1 m\u00edra, m\u00edra inflace a sm\u011bnn\u00fd kurz, kter\u00fd je d\u016fle\u017eit\u00fd p\u0159ev\u00e1\u017en\u011b pro zahrani\u010dn\u00ed obchod.Do soci\u00e1ln\u00edho prost\u0159ed\u00ed lze za\u0159adit i demografick\u00e9 faktory. Na podnik m\u016f\u017ee m\u00edt velk\u00fd vliv spole\u010densko-politick\u00fd syst\u00e9m a klima ve spole\u010dnosti, postoje lid\u00ed, \u017eivotn\u00ed styl a \u017eivotn\u00ed \u00farove\u0148 obyvatel, kvalifika\u010dn\u00ed struktura populace a tak\u00e9 zdravotn\u00ed stav lid\u00ed.Tak\u00e9 technologick\u00e9 faktory maj\u00ed velk\u00fd vliv na chod i dal\u0161\u00ed v\u00fdvoj podniku. Podnik mus\u00ed v\u00a0dne\u0161n\u00ed dob\u011b neust\u00e1le inovovat a k\u00a0tomu je pot\u0159eba, aby znal technick\u00e9 i technologick\u00e9 zm\u011bny, kter\u00e9 v\u00a0jeho okol\u00ed prob\u00edhaj\u00ed. Technologick\u00e9 faktory mohou velmi rychle ovlivnit podnik i jeho konkuren\u010dn\u00ed pozici, proto je pot\u0159eba je neust\u00e1le sledovat.Vliv t\u011bchto faktor\u016f je velmi individu\u00e1ln\u00ed. N\u011bkter\u00e9 faktory ovliv\u0148uj\u00ed podnik v\u00edce, n\u011bkter\u00e9 zase m\u00e9n\u011b. Nap\u0159\u00edklad IT firmu ur\u010dit\u011b nejv\u00edce ovliv\u0148uj\u00ed technologick\u00e9 faktory, zat\u00edmco burzovn\u00ed spole\u010dnost zase ekonomick\u00e9 faktory. Stejn\u011b tak pro jeden podnik n\u011bco m\u016f\u017ee p\u0159edstavovat hrozbu, naopak pro druh\u00fd podnik to m\u016f\u017ee b\u00fdt p\u0159\u00edle\u017eitost. Je proto d\u016fle\u017eit\u00e9 zjistit, kter\u00e9 faktory jsou d\u016fle\u017eit\u00e9 p\u0159\u00edmo pro n\u00e1\u0161 podnik.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"PEST anal\u00fdza","item":"https:\/\/www.tvb1.cz\/pest-analyza\/#breadcrumbitem"}]}]