[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tvb1.cz\/jak-na-spravne-logo-spolecnosti\/#Article","mainEntityOfPage":"https:\/\/www.tvb1.cz\/jak-na-spravne-logo-spolecnosti\/","headline":"Jak na spr\u00e1vn\u00e9 logo spole\u010dnosti","name":"Jak na spr\u00e1vn\u00e9 logo spole\u010dnosti","description":"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ka\u017ed\u00e1 spole\u010dnost se zam\u011b\u0159uje na sv\u00e9 produkty, na platy zam\u011bstnanc\u016f, ale zapom\u00ednaj\u00ed v\u011bnovat pozornost bodu, kter\u00fd m\u00e1 zaujmout z\u00e1kazn\u00edka \u2013 logu. Vypad\u00e1 to, \u017ee","datePublished":"2025-02-27","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.tvb1.cz\/author\/#Person","name":"tvb1.cz\n","url":"https:\/\/www.tvb1.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tvb1.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tvb1.cz\/wp-content\/uploads\/img_a305136_w1715_t1516624626.jpg","url":"https:\/\/www.tvb1.cz\/wp-content\/uploads\/img_a305136_w1715_t1516624626.jpg","height":0,"width":0},"url":"https:\/\/www.tvb1.cz\/jak-na-spravne-logo-spolecnosti\/","about":["Podnik\u00e1n\u00ed"],"wordCount":465,"articleBody":"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ka\u017ed\u00e1 spole\u010dnost se zam\u011b\u0159uje na sv\u00e9 produkty, na platy zam\u011bstnanc\u016f, ale zapom\u00ednaj\u00ed v\u011bnovat pozornost bodu, kter\u00fd m\u00e1 zaujmout z\u00e1kazn\u00edka \u2013 logu. Vypad\u00e1 to, \u017ee to nen\u00ed zas takov\u00e1 v\u011bda, ale skoro ka\u017ed\u00fd pozn\u00e1, jak\u00e9 logo je vytvo\u0159eno amat\u00e9rem a jak\u00e9 vytvo\u0159il grafik profesion\u00e1l. Takov\u00ed grafici ale nestoj\u00ed p\u00e1r korun. Sta\u010d\u00ed, kdy\u017e se budete dr\u017eet n\u011bkolika bod\u016f, a Va\u0161e logo bude vypadat stejn\u011b dob\u0159e jako logo sv\u011btozn\u00e1m\u00fdch firem.\t1.\u00a0\u00a0\u00a0\u00a0\u00a0 M\u011bjte n\u00e1padNen\u00ed jednoduch\u00e9 ztv\u00e1rnit sv\u016fj n\u00e1pad a filozofii firmy do jednoho drobn\u00e9ho obr\u00e1zku, ale pr\u00e1v\u011b t\u00edmto bodem by m\u011bl ka\u017ed\u00fd za\u010d\u00edt. Jak\u00fd je sm\u011br va\u0161\u00ed firmy? Prod\u00e1v\u00e1te \u017eertovn\u00e9 p\u0159edm\u011bty? Ano? Tak to logo mus\u00ed b\u00fdt vtipn\u00e9! Pokuste se se b\u00fdt origin\u00e1ln\u00ed, takov\u00e1 loga p\u0159itahuj\u00ed nejv\u00edce lid\u00ed a budou si ho snadno pamatovat.\t2.\u00a0\u00a0\u00a0\u00a0\u00a0 Zvolte vhodn\u00fd grafick\u00fd programNa trhu se objevuj\u00ed r\u016fzn\u00e9 grafick\u00e9 programy na \u00fapravu fotek a na tvorbu vektorov\u00e9 \u010di bitmapov\u00e9 grafiky. Rozd\u00edl mezi nimi je vcelku prost\u00fd: vektorov\u00e1 grafika vyu\u017e\u00edv\u00e1 geometrick\u00e9 tvary, linie a k\u0159ivky, zat\u00edmco bitmapov\u00e1 grafika (s tou pracuje nap\u0159\u00edklad celosv\u011btov\u011b zn\u00e1m\u00fd program Adobe Photoshop) vyu\u017e\u00edv\u00e1 pixely; t\u00edm p\u00e1dem lze v\u00a0n\u011bm upravovat fotky a kol\u00e1\u017ee. Pro na\u0161e \u00fa\u010dely bude nejvhodn\u011bj\u0161\u00ed vektorov\u00fd program. Na trhu je jich mnoho, ale nejpou\u017e\u00edvan\u011bj\u0161\u00edm a nejspolehliv\u011bj\u0161\u00edm je Corel Draw. Je velmi jednoduch\u00fd, intuitivn\u00ed. Jedin\u00e1 jeho nev\u00fdhoda je jeho vysok\u00e1 cena.\t3.\u00a0\u00a0\u00a0\u00a0\u00a0 Tvo\u0159te jednodu\u0161e, ne slo\u017eit\u011bV\u00a0dne\u0161n\u00ed minimalistick\u00e9 dob\u011b je nejlep\u0161\u00ed m\u00edt jednoduch\u00e9 a prosv\u011btlen\u00e9 logo. Nejhor\u0161\u00ed v\u011bc\u00ed, kterou byste mohli ud\u011blat, by bylo pou\u017eit\u00ed slo\u017eit\u00e9ho tu\u010dn\u00e9ho p\u00edsma, kter\u00e9 by bylo t\u011b\u017ek\u00e9 p\u0159e\u010d\u00edst. To nikoho nep\u0159il\u00e1k\u00e1. \u0158i\u010fte se jednoduch\u00fdm heslem: Zjednodu\u0161ujte! Ano, vyberte si klidn\u011b zv\u00ed\u0159e do Va\u0161eho loga, ale pou\u017eijte nap\u0159\u00edklad jen jeho siluetu, jeho packu \u010di jeho hlavu, ale nesm\u00ed to b\u00fdt p\u0159\u00edli\u0161 slo\u017eit\u00e9.\t4.\u00a0\u00a0\u00a0\u00a0\u00a0 Propagujte Va\u0161e logo prakticky v\u0161udeKdy\u017e u\u017e m\u00e1te sv\u00e9 jednoduch\u00e9 profesion\u00e1ln\u00ed logo, m\u011bli byste ho zviditelnit, uk\u00e1zat z\u00e1kazn\u00edk\u016fm, jak Va\u0161e logo vypad\u00e1. Lid\u00e9 si ho pak v\u0161t\u00edp\u00ed do pam\u011bti a kdykoliv uvid\u00ed Va\u0161e logo, budou v\u011bd\u011bt, \u017ee tento produkt je kvalitn\u00ed a budou si ho cht\u00edt koupit. To sam\u00e9 plat\u00ed i pro let\u00e1ky, plak\u00e1ty a billboardy \u2013 v\u0161ude by m\u011blo b\u00fdt aspo\u0148 mal\u00e9 logo v\u00a0rohu, aby ka\u017ed\u00fd v\u011bd\u011bl, \u017ee jste to Vy.\u00a0 \u00a0\u00a0\u00a0\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak na spr\u00e1vn\u00e9 logo spole\u010dnosti","item":"https:\/\/www.tvb1.cz\/jak-na-spravne-logo-spolecnosti\/#breadcrumbitem"}]}]