[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tvb1.cz\/fjallraven-od-bolesti-ke-slave\/#Article","mainEntityOfPage":"https:\/\/www.tvb1.cz\/fjallraven-od-bolesti-ke-slave\/","headline":"Fj\u00e4llr\u00e4ven: od bolesti ke sl\u00e1v\u011b","name":"Fj\u00e4llr\u00e4ven: od bolesti ke sl\u00e1v\u011b","description":"Zna\u010dku samotnou zalo\u017eil u\u017e v\u00a0roce 1960 Ake Nordin, ale nejv\u011bt\u0161\u00ed sl\u00e1vu si vydobyla a\u017e o deset let pozd\u011bji. \u010c\u00edm? V\u00a0t\u00e9 dob\u011b toti\u017e vy\u0161el pr\u016fzkum, podle","datePublished":"2025-03-05","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.tvb1.cz\/author\/#Person","name":"tvb1.cz\n","url":"https:\/\/www.tvb1.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tvb1.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tvb1.cz\/wp-content\/uploads\/img_a316414_w1715_t1527407286.jpg","url":"https:\/\/www.tvb1.cz\/wp-content\/uploads\/img_a316414_w1715_t1527407286.jpg","height":0,"width":0},"url":"https:\/\/www.tvb1.cz\/fjallraven-od-bolesti-ke-slave\/","about":["Zbo\u017e\u00ed"],"wordCount":405,"articleBody":"Zna\u010dku samotnou zalo\u017eil u\u017e v\u00a0roce 1960 Ake Nordin, ale nejv\u011bt\u0161\u00ed sl\u00e1vu si vydobyla a\u017e o deset let pozd\u011bji. \u010c\u00edm? V\u00a0t\u00e9 dob\u011b toti\u017e vy\u0161el pr\u016fzkum, podle kter\u00e9ho zhruba osm procent \u0161v\u00e9dsk\u00e9 populace trp\u011blo bolestmi zad, kter\u00e9 se nav\u00edc \u010dasto objevovaly u\u017e u mal\u00fdch d\u011bt\u00ed. \u0160v\u00e9dov\u00e9 jsou n\u00e1rod py\u0161n\u00fd na svoje zdrav\u00ed a fyzickou kondici, a tak to samoz\u0159ejm\u011b nemohli nechat jenom tak. Rozjela se velk\u00e1 debata, a v\u00a0jej\u00edm z\u00e1v\u011bru bylo rozhodnuto, \u017ee vin\u00edkem bolest\u00ed jsou, v\u00a0t\u00e9 dob\u011b v\u00a0cel\u00e9 zemi velmi modern\u00ed, batohy na jedno rameno. Ty podle l\u00e9ka\u0159\u016f i ve\u0159ejnosti ne\u00fam\u011brn\u011b zat\u011b\u017eovaly jednu stranu t\u011bla, a t\u00edm vyt\u00e1\u010dely p\u00e1te\u0159 do nep\u0159irozen\u00e9 polohy.Co s\u00a0t\u00edm? Ake u\u017e v\u00a0t\u00e9 dob\u011b vyr\u00e1b\u011bl turistick\u00e9 batohy, a zav\u011bt\u0159il p\u0159\u00edle\u017eitost. Vzal si za vzor \u010dtvercov\u00e9 \u0161anony na pap\u00edry, a podle nich vytvo\u0159il prvn\u00ed koncept batohu Fj\u00e4llr\u00e4ven K\u00e5nken. Prvn\u00ed pl\u00e1n byl v\u00a0roce uveden\u00ed prodat dv\u011b stovky batoh\u016f. Prodalo se jich na \u010dty\u0159i sta, a to byl jen za\u010d\u00e1tek. Dal\u0161\u00ed rok toti\u017e popt\u00e1vka doslova explodovala, a do sv\u011bta putovalo t\u0159icet tis\u00edc kus\u016f.\u00a0Dnes ji\u017e pro n\u011bkolik\u00e1tou generaci Skandin\u00e1vc\u016f je K\u00e5nken doslova batohem od kol\u00e9bky do hrobu. Je to batoh na rodinn\u00e9 v\u00fdlety, je to \u0161koln\u00ed aktovka, je to cool batoh na univerzitu, je to p\u0159ijateln\u00e9 zavazadlo do zam\u011bstn\u00e1n\u00ed. Pokud se proch\u00e1z\u00edte Helsinkami nebo Stockholmem, mohli byste snadno z\u00edskat dojem, \u017ee se n\u011bkde musej\u00ed rozd\u00e1vat zadarmo, proto\u017ee jinak nen\u00ed mo\u017en\u00e9, aby se tolik lid\u00ed shodlo na jedin\u00e9m modelu. A sv\u00fdm zp\u016fsobem m\u00e1te pravdu.Mnoho mlad\u00fdch lid\u00ed toti\u017e batoh nekupuje, ale d\u011bd\u00ed ho po sv\u00fdch rodi\u010d\u00edch \u010di dokonce prarodi\u010d\u00edch. Ano, \u010dtete spr\u00e1vn\u011b. Kv\u016fli tomu, \u017ee se design prakticky nezm\u011bnil, lze i dnes v\u00a0ulic\u00edch seversk\u00fdch m\u011bst potkat spoustu kus\u016f z\u00a0p\u016fvodn\u00ed, sedmdes\u00e1tkov\u00e9 edice. A i kdy\u017e se K\u00e5nken vyv\u00edj\u00ed, ned\u00e1vno t\u0159eba p\u0159ibyla \u0159ada z\u00a0recyklovan\u00e9ho plastu, my\u0161lenka jednoduch\u00e9ho, pohodln\u00e9ho batohu z\u016fst\u00e1v\u00e1. A na za\u010d\u00e1tku ikony st\u00e1la jen n\u011b\u010d\u00ed bolav\u00e1 z\u00e1da.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Fj\u00e4llr\u00e4ven: od bolesti ke sl\u00e1v\u011b","item":"https:\/\/www.tvb1.cz\/fjallraven-od-bolesti-ke-slave\/#breadcrumbitem"}]}]